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AB4C — The programme
The programme

One core profession, three ways to master it.

Order-to-Cash customer service is a single body of skills — 38 workshops, 3 levels. The workshops don't change; what changes is the path you trace through them, the method, and the audience — professionals and companies alike.

Le socle

One core. Three paths.

The columns are the subjects of the profession. The rows are the three levels. Depending on your need, you move across a row, down a column, or into a single point.

OTC flow
Customer data
Incoterms
Compliance
SLA
Complaints
KPI
Posture
Trajectory
Foundation
Mastery
Orchestration
Horizontal — one full level, across every subject Vertical — one subject, across all three levels Electives — precise themes, on their own
The three axes

The same core, travelled differently.

Horizontal · OTCore

The complete level

The whole craft, one level at a time.

Method

The 8 core modules of a level, plus the electives you choose. Foundation, then Mastery, then Orchestration. Breadth first.

Expertise reached

The full role at your level: Order-to-Cash end to end, across every subject.

For you if you want to hold the whole flow.
Vertical · OTChestra

The single subject

One subject, all the way to expertise.

Method

One subject followed across the three levels — the same theme, entered each time at a higher level of demand. Depth first.

Expertise reached

The reference on one domain: the person the team turns to on that subject.

For you if your base is there and one domain is missing.
À la carte · Electives

The precise theme

Sharpen one specific area, on its own.

Method

A standalone module on a pointed theme — often outside the core and the OTChestra tracks. Taken on its own, at the level you need.

Expertise reached

A sharp skill on a niche the core doesn't cover — added exactly where you need it.

For you if you need one precise theme, fast.
Elective modules

Precise, standalone themes you can add to sharpen one area — including topics outside the core and the OTChestra tracks.

Modes of transportLetters of credit & collectionsFTAs & rules of originDangerous goodsWorking with AINegotiating payment terms
Who it's for

For professionals and companies alike.

The same core, two audiences. The PERFORM360 diagnostic sets the starting point; then the right axis depends on where you are and what you're aiming for.

For professionals · B2C

In post in customer service

Leave the role that absorbs

You hold the role day to day and want to gain an orchestrator's posture and a clear path.

Recommended path: Horizontal (OTCore) to hold the whole flow at your level — or Vertical (OTChestra) if just one domain is missing.
Been through customer service

Get your knowledge certified

You've left the job but kept the know-how. You want to make it legible and bounce back higher.

Recommended path: Horizontal (OTCore) at the level the diagnostic reveals, to re-certify the whole quickly.
Career change

Enter the profession

You're entering a role companies recruit poorly, for lack of trained profiles.

Recommended path: Horizontal (OTCore) · Foundation, to build the base brick by brick, starting with the why.

For companies · B2B

A company team

Level up a whole department

You want to build the role in-house and set a common standard across the team.

Recommended path: Horizontal (OTCore) as an in-house workshop, plus electives to match your flows. Diagnostic per participant, manager debrief.
Build the role in-house

Embed orchestration

Large organisation: the orchestration role isn't recruited, it's built — with a fixed, repeatable onboarding across every site.

Recommended path: Horizontal (OTCore) · Orchestration, plus the useful electives, deployable across sites.
How it works

One method, two formats.

The same method in both formats: theory kept to the essentials, in plain language, then practice takes over on real field cases.

Self-paced · async

On AB4C Lumen

One module a week, at your pace, a level in 3 months. Each step validated by a quiz. Designed to hold even while you're in post.

Workshops · group

On simulation

8 sessions of 4 hours per level, synchronous remote or in person. For a company team, or professionals gathered in a group.

25% theory, 75% practice. Always the why before the how.

1

The quick audit

Online, no commitment. It places your real level and the right entry point.

2

The meeting

We go over your results, choose the format and set the next steps together.

3

The start

Your journey opens on AB4C Lumen, self-paced or in scheduled workshops.

4

The cadence

One module a week, or the workshops. A quiz validates each step, follow-up keeps the thread.

5

The review

A final review with an action plan and a roadmap to continue on your own.

The detailed structure

38 courses, 3 levels, one indivisible core.

Each level rests on 8 mandatory core modules, plus electives of your choice. Level 0 opens the journey, shared across all three levels.

Level 0 · Before you begin

The kick-off

A single entry for everyone, before choosing a level.

You discover the Order-to-Cash customer service profession, the AB4C method and the platform, and locate your starting point with the diagnostic. Included at the start of the journey.

Level 1 · Foundation · Horizontal

Run the OTC flow reliably

8 core modules
  • F01 · The industrial OTC flow
  • F02 · New customer and CRM data
  • F03 · Incoterms 2020
  • F06 · Trade compliance
  • F07 · Universal SLAs
  • F08 · Complaint handling
  • F09 · Personal KPIs
  • F10 · Professional effectiveness
Elective modules (your choice)
  • F04 · Modes of transport
  • F05 · Payment terms
  • F11 · Becoming visible and legible
  • F12 · Working internationally and with AI
  • F13 · Dangerous goods and regulated materials
Objectives
  • Read the OTC flow and place customer service's coordination role
  • Run an order end to end with no handover breaks
  • Make customer data reliable and apply the critical checks
  • Handle complaints and SLAs, prioritise your queue day to day
  • Steer your personal indicators and organise your work
Self-paced ≈ 16h · Workshop 32h (8 sessions of 4h)Download the programme sheet (PDF)
Level 2 · Mastery · Horizontal

Steer and improve the flow

8 core modules
  • M01 · Steering the OTC flow
  • M02 · Customer data quality
  • M03 · Incoterms 2020
  • M06 · Operational compliance
  • M08 · Designing and steering SLAs
  • M09 · Complaints
  • M10 · Steering your performance
  • M13 · The ERP in service of the flow
Elective modules (your choice)
  • M04 · Steering transport
  • M05 · Letters of credit and collections
  • M07 · FTAs and rules of origin
  • M11 · Advanced effectiveness
  • M12 · Building your trajectory
Objectives
  • Analyse the real flow and improve the interfaces between departments
  • Make data reliable and secure compliance and payment
  • Design and track SLAs, address the root causes of complaints
  • Steer your indicators and carry needs into the ERP's evolution
  • Make trade-offs and persuade without blocking the business
Self-paced ≈ 24h · Workshop 32h (8 sessions of 4h)Download the programme sheet (PDF)
Level 3 · Orchestration · Horizontal

Arbitrate, align, transform

8 core modules
  • O01 · Orchestrating the OTC flow
  • O02 · Customer data as an asset
  • O06 · Compliance culture
  • O08 · SLA strategy
  • O09 · Complaint governance
  • O10 · From personal KPIs to team KPIs
  • O11 · Orchestrating your energy and the team's
  • O12 · Taking a lead position
Elective modules (your choice)
  • O03 · Incoterms 2020
  • O04 · Transport strategy
  • O05 · Negotiating payment terms
  • O07 · Origin strategy
Objectives
  • Arbitrate priority conflicts on explicit criteria
  • Drive flow improvement in project mode and build the business case
  • Establish governance and secure compliance and complaints
  • Lead the team and connect customer service KPIs to business KPIs
  • Establish cross-functional legitimacy and help others progress
Self-paced ≈ 24h · Workshop 32h (8 sessions of 4h)Download the programme sheet (PDF)

Need a precise module, or a subject followed across the three levels (Vertical · OTChestra)? Browse the 38 courses one by one, each with its level, its core-or-elective status, and its track.

See the 38 courses in detail

No commitment

Start with the quick audit.

A few minutes to place your level, then we choose the right path together.