About us
Founded in 2025, AB4C is no ordinary company.
We exist for the trailblazers—the ones who see what others don’t, who challenge the status quo, and who often feel unheard in their own organizations.
Have you ever felt out of place at work, even though you're ahead of the curve? Do you sense untapped potential in your company—opportunities for growth, efficiency, and meaningful change? You're not alone. And you're exactly where you need to be.
At AB4C, we guide individuals and organizations into a new era of clarity and cohesion. We start by assessing your current reality, identifying gaps, and designing a tailored action plan that fits your unique context.
Our approach combines, and not limited to, strategic insight with human empathy—supported by customized trainings, coaching and 24/7 online assistance to ensure lasting impact
Our coaches and consultants bring deep expertise in:
- Change management
- Personal growth and leadership development
- Planning, warehousing, and transportation
- Trade compliance
- Customer service excellence
Together, these specializations represent more than 100 years of combined experience—ready to take a chance on your career and your company’s next move?
Our Team
Meet our team
Dedicated professionals driving our success
Amal Bouydarne
Founder and Managing Director
Consultant in Trade Compliance & Customer Service Relations - French & English
Salma Tamim
Trainer & Certified Coach, Neuro Sciences - French & Arabic(Darija)
Meryem Rahim
Trainer & Certified Coach,
Consultant in Planning - English, French & Arabic
Kamlesh Gupta
Consultant in Transportation, Warehousing and Trade Compliance - English
Ash Quraishi
Trainer in Change Management & Coach Leadership - English
Doha Debbab
Communication & Marketing Manager